The brief

Linen & Co is a slow-fashion label from Braga that makes clothes to last ten years. They needed an identity as quiet and durable as their fabric.

What we made

A custom wordmark, a warm neutral palette and a tone of voice that sounds like a friend, not a sales assistant. Stationery and labels use recycled paper and a single ink colour.

The identity now runs across their shop, packaging and a growing wholesale catalogue.